Great clients. Unpredictable timing.
Referrals bring good clients, but you can’t control when they arrive or plan growth around them.

We find founders the moment they need a CFO, right after a raise, a finance hire or a cash crunch, and put them on your calendar. You only pay for calls that happen.
Who we build lists for
We build for firms selling fractional CFO and CFO-adjacent finance work. If your buyers look like the below, the lists will look like your buyers.
Don't see yourself? Tell us on the call and we'll tell you honestly whether the lists will work.
The problem
Referrals bring good clients, but you can’t control when they arrive or plan growth around them.
You’re busy delivering for clients. Business development gets pushed to whatever time is left.
An empty calendar slot doesn’t win a client, and paying for no-shows makes it worse.
Why us
A fractional CFO firm doesn't get hired because someone was cold-emailed at the right time. It gets hired because something just changed: a raise closed, a first finance hire went wrong, cash got tight, a board started asking questions.
We build lists and write copy against those triggers. That's why the calls we book are with founders who already know they have a CFO-shaped problem, not founders being interrupted by a pitch.
Built on funding events, headcount changes and hiring signals, not a generic job-title filter.
Every sequence speaks to the specific problem that trigger creates.
Each prospect answers three qualifying questions before a meeting is confirmed.
How it works
We agree on industries, revenue range, company stage and the requirements a call must meet to count.
We reach founders and CEOs in your target market, speak to their financial challenges, and screen every interested reply.
Qualified founders are booked straight onto your calendar. You only pay for qualified calls that happen.
Booked onto your calendar with reminders. The calendar you use stays the calendar you use.
What’s included
Industries, revenue range and company stage agreed in writing before we send anything.
Founder and CEO contacts verified against the trigger, not a scraped job-title list.
Every sequence written against the buying trigger, approved by you before it sends.
Our domains, our inboxes, our warmup. Your main domain is never touched.
Three qualifying questions answered before a meeting is confirmed.
Booked straight onto your calendar, with reminders that cut no-shows.
What changes in your week
We write them, you approve them once.
Reminders go out before every one, and a no-show gets rebooked at our cost.
No retainer. You pay per call, and only for calls that happen.

About the Founder
I run Vidasash. I build outbound systems for fractional CFO firms: the lists, the copy, the sending infrastructure and the qualification, so the only thing on your side is showing up to the call.
Before this I ran a restaurant in Portugal and then a social media agency, and I learned the expensive way that referrals dry up and outbound done badly burns your domain. So I built this to be the version that doesn't: pay per call that happens, and nothing for the ones that don't.
Price and terms
Every dollar of a block is consumed by a call that happens. Prospect no-shows get rebooked and cost you nothing. Unused calls roll over inside the 90 days. Zero qualified calls in your first 30 days and your unused balance comes back in full.
A call counts when the prospect matches the written criteria we agree, answers the three qualifying questions, and the meeting is held. Nothing is charged for a no-show or for an unqualified prospect.
Before you pay
Nothing on this page asks you to take a result on faith. Before a dollar moves, you can check:
If any of that sounds like more than you need, we're probably not the right fit, and it's cheaper for both of us to find that out on the call.
FAQ
You pay only for qualified calls that show up. Sending domains, inboxes and warmup are included, and nothing is charged for emails sent, replies or prospect no-shows.
You don’t pay. We follow up to reschedule at no extra cost.
Fractional CFO firms and independent fractional CFOs who want a steady flow of new clients beyond referrals.
Before we start, we agree in writing on titles, industries, revenue range and company stage. Each prospect answers three qualifying questions before a meeting is confirmed.
A short onboarding call, approval of the email copy, your calendar link, and showing up to the calls we book.
The prospect no-shows and we rebook it. You're not charged. A call only counts as delivered if the prospect matches the written criteria we agreed, answered the three qualifying questions, and the meeting was held. If it doesn't meet that bar, it doesn't count against your block.
A block of five calls at $1,500, consumed by calls that happen. The minimum is 15 calls over 90 days. Unused calls roll over inside that window, and if we deliver zero qualified calls in your first 30 days, your unused balance is refunded in full.
Book a 15-minute meeting
Let’s talk about your ideal clients, your criteria, and how many conversations you want each month.
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